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Boy Scout

Is Your Answer To 'What Do You Do?' Acting Like A Crazed Boy Scout?

In the United States, the Boy Scouts of America have a reputation for helping little old ladies across the street. Isn't that nice?

You would think so, but what if these strapping young men in blue uniforms were grabbing unsuspecting elderly women, and slinging them over their shoulders? Imagine thousands of our honored elders being bodily forced across streets, with cries of "Put me down, you big brute!"

Doesn't seem so nice, does it?

Yet, many people in business are flinging their resistant customers across streets every time they answer the question, "What do you do?"

How do most people answer that ever-present question? Here are two examples:

"We get teams working together."
"We get you into optimal health."

Well, those don't seem so violent. But, what's really going on?

Two words are missing

Which two words? The words "who want." Without those two words present in your 'what do you do' answer, two things happen.

The first thing is that it keeps the attention on you. You are the one doing whatever it is you do, to teams, to health, to whatever. The spotlight is on you, and you end up in a very subtle way singing the "Me - Me - Me" chorus.

The second thing is that it tells the person what you're going to do, no matter what. "I'm going to pick those teams up and carry them across the street, no matter how many hand bags they hit me with."

A little intimidating, yes?

By adding in the words "who want" you eliminate the crazed Boy Scout syndrome.

"We help teams who want to work together."
"We help people who want optimal health."

It's a small change, but powerful.

An experiment for you to try

Try saying the first example phrases above, and then take a moment to listen to your heart. How does it feel? When I've done this in my marketing classes, there seem to be two different reactions that are common. One is an "Oh, that sounds interesting," kind of reaction.

The second reaction is a feeling of a wall. The phrase lands, and, bam, you're stopped. That's what they do, and there is nowhere else to go.

What do you notice?

Now say the two phrases above that include "who want" and then listen to your heart. Universally in class participants have noticed that there might be a little 'zing' missing that they noticed in the first phrases. But, instead of the 'zing' they felt an openness, an invitation. Somewhere to go.

Too often folks go for a 'zing' in their 'what do you do' answer. But, you don't need a zing, and sometimes a zing will stop people in their tracks.

Doesn't it seem friendly, and more useful to have an invitation and opening?

"We help our honored elders who want to cross the street." If the Boy Scouts are only helping folks who actually want to get across traffic safely, well, then, God bless them, they're earning their good reputation.

Keys to Crossing the Street
(But only if you want to.)

• Forget about what you do.

Even if you work with teams, you don't actually 'get them working together.' It's not only an energetic wall, it's a little bit of a lie, isn't it? You may teach, facilitate, offer, instruct, process or otherwise work with team members, but the teams, with your help, get themselves working together.

• What do they want, in their own words?

If you can identify how your best customers name what they want, you'll be sending an invitation that they want to receive. If you are a naturopathic doctor, 'optimal health' is probably not how your patients describe what they want. What is it that they say when they make an appointment? "I just want to get rid of the pain." "I'm tired of feeling so tired."

Thus, "I help people who want to get rid of the pain."

You can say this with integrity, because you aren't saying that you will get rid of their pain. If you are a naturopathic doctor, you know that the body heals itself, and that pain can actually be a sign of health, depending on the situation.

But, you are promising to help and support people who want to get rid of the pain. It creates an invitation for a more profound discussion about how you do that.

• Listen more closely.

The people who come through your business are giving you a lot of information. Since you want to help them, and be in service to them, by listening to the words they say, and making notice of different phrases and words you hear from them a lot, you can create an answer to 'what do you do' that really strikes a chord.

And don't forget to look both ways before you cross.

About the Author

Mark Silver is the author of Unveiling the Heart of Your Business: How money, marketing and sales can deepen your heart, heal the world, and still add to your bottom line. To get three free chapters of the book,
just click here.

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A Scout Is... $16.46 With a forward by Zig Ziglar and endorsements by Tom Ziglar, Pat Williams (of the Orlando Magic) and CEO Michael Norton among others, A Scout Is... explores the impact of the Boy Scouts of America organization and scouting on the lives of successful men across the country. The truth is, we all need tools that will energize us and propel us into the winner's circle. A Scout Is... captures the essence of Boy Scouting and the characteristics that continue to produce winners in life Author and Eagle Scout Todd Shaw explores the influence of Scouting and the principles that are found in the Scout Oath and Law: principles that define why the Boy Scouts of America has had such a huge impact on our society for 100 years. A Scout Is... includes Shaw's own stories and those from others who have experienced the Scouting way of life such as legendary drag racer "Big Daddy" Don Garlits and Dirty Jobs own Mike Rowe. Shaw is a master storyteller. He'll have you laughing and reflecting as he shares: The twelve character traits that can strengthen you throughout life; the importance of duty to God and country and of service to others; and the challenge of passing the values and virtues of Scouting to the next generation.

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The Scout $3.95 Epic in scope and grand beyond our imaginings. "The Scout" continues the magnificent story that began the highly acclaimed novel "Brules." In his stunning new novel, Harry Combs recreates a time when the West was the white man's greatest challenge and the red man's last battleground... a towering tale of dreams unfettered, of mustangs running free, and of young men riding hell-bent-for-leather into Indian country for no other reason than they were young, brave and wild. By 1900 the Old West was vanishing, but the man many called its fastest gun was still alive. By then Car Brules had shut himself and his secrets away in a cabin on Colorado's Lone Cone Peak. Only one person knew his real story, a boy of eleven who became his friend and heard his extraordinary tales in 1909. The Scout is that unforgettable story, just as young Steven Cartwright heard it, just as Brules told it: hard and gritty, wry with a cowboy's humor, and true to the spirits of all those who loved the west--and died for it--from Custer to Crazy Horse. Many hard, hurting things had driven Cat Brules to become the man he was. The death of his beloved Shoshone bride, Wild Rose, was one of them. Months after Brules lost her--brutally and far too soon--Wild Rose still came to him in his dreams. With a void in his heart and a reckless spirit, Brules signed on as a Scout for General George Crook, whose cavalry was headed into the Badlands. Then, the U.S. Army still didn't know that there were fifteen thousand Sioux and Cheyenne in those Wyoming foothills, and under chiefs Sitting Bull and Crazy Horse, every one of them was willing to fight to the death to live free. Brules's account of the violence that ensued, told with eyewitness immediacy and chilling authenticity, is one of courage and shame as he rides the trail toward the Little Big Horn and the battles that followed. Seeing for himself the dying of a way of life, Brules tells a searing truth about America's history: the betrayal of Custer to the Sioux, the hunting of Geronimo, and the U.S. Army's cruel pursuit of Chief Joseph and his Nez Perce. And here too are the women who loved Brules: White Antelope, the gentle Indian maiden who wanted what Brules felt he could never give again--and Melisande, the saucy Mormon girl who might be too much for even Cat Brules to handle. Debunking the myths of the Old West and the romanticism of movies, renowned Western writer Harry Combs creates a vision at once more complex, magnificent and genuine--from the make of the rifle to the caliber of the bullet that cut Custer down. A novel unmatched in excitement and adventure, The Scout lets you smell the cordite, feel a man's hard need for a woman, and discover that the real flesh and blood inhabitants of those legendary days were tougher, bolder and more fascinating than we ever dared to imagine.

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USS Boy Scout (Sp53) $58.94 High Quality Content by WIKIPEDIA articles USS Boy Scout (SP53), a woodenhulled motorboat that served as a section patrol craft, was the only ship of the United States Navy to be named for the Boy Scouts of America and by extension for Scouting throughout the world. Her keel was laid down in 1916 at Lynn, Massachusetts, by Britt Brothers. She was acquired by the United States Navy from Albert Geiger, Jr., of Brookline, Massachusetts, and classified as a section patrol (SP) craft. Initially assigned to First Naval District New England, Boy Scout was given the hull classification symbol SP53 and was shipped overseas for aviation service perhaps, in view of her speed, for use as a crash boat at a naval air station. However, records of her operations and ultimate fate have not survived. The 19200701 edition of Ships Data, U.S. Naval Vessels described Boy Scout as overseas but did not state where, only adding the curious notation that she was not definitely accounted for, and in the absence of further reports will not be listed hereafter. Author: Surhone, Lambert M./ Tennoe, Mariam T./ Henssonow, Susan F. Binding Type: Paperback Number of Pages: 72 Publication Date: 2010/09/01 Language: English Dimensions: 6.00 x 9.02 x 0.17 inches

The Boy Scout $25.45 This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone

Boy Scout Handbook $68.51 High Quality Content by WIKIPEDIA articles The Boy Scout Handbook is the official handbook of the Boy Scouts of America. It is a descendant of BadenPowells original handbook, Scouting for Boys, which has been the basis for Scout handbooks in many countries, with some variations to the text of the book depending on each countrys codes and customs. The original edition of the handbook was based on BadenPowells work. Ernest Thompson Seton combined his Woodcraft manual, the Birch Bark Rolls, with BadenPowells Scouting for Boys. Subsequent works were done by other authors. William Green Bar Bill Hillcourt wrote the 6th, 7th, and 9th editions. Frederick L. Hines wrote the 8th, and Robert Birkby the 10th, 11th and 12th editions. The Official Handbook for Boys was published in June 1911. Author: Miller, Frederic P./ Vandome, Agnes F./ McBrewster, John Binding Type: Paperback Number of Pages: 96 Publication Date: 2010/09/10 Language: English Dimensions: 6.00 x 9.02 x 0.23 inches

Tom Slade, Boy Scout $19.49 Tom Slade, Boy Scout is the first volume of the Bridgeboro Series, a forgotten gem of American fiction. Written in 1915 when the Boy Scout movement was new, the book glows with the freshness of the movement and the optimism of an age when everything seemed possible. Young Tom Slade is a latterday Huck Finn, always in trouble. Everyone expects him to grow up to be as worthless as his father. Connover Bennett is a latterday Little Lord Fauntleroy, whose sheltered upbringing leaves him without skills or sense. What will it take to make something out of this unpromising material? A miracle not being available, the task falls to the Bridgeboro Scouts. Percy Keese Fitzhugh wrote dozens of Bridgeboro Scouts novels, including nineteen Tom Slade books. The main characters are based on real people, giving the books an authenticity unusual in juvenile fiction (or any fiction). The selfreliant boys are reminiscent of the heroes in Robert A. Heinleins early fiction (not surprising because both authors work was serialized in Boys Life ). Look for many more Tom Slade books from Norton Creek Press. Author: Fitzhugh, Percy Keese/ Black, Karen L. Binding Type: Paperback Number of Pages: 156 Publication Date: 2008/11/01 Language: English Dimensions: 9.00 x 6.00 x 0.36 inches