Green Floral Cotton
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US $19.99
Green cloth shop to attract foreign customers - cloth, green - leather industry
"A World Without Thieves" in the uncle saying that "the 21st century is the greatest want of talent," Today, our hero uncle was lamenting the small business is not easy, especially as he is fifty years old when started business. Uncle was a veteran of a large department store group managers, did thirty years. After retirement, they use the money accumulated opened a green cloth shop, a reimbursement own entrepreneurial dreams.
Wholeheartedly into the middle-aged business Temporary retirement, Li Shumeng birth to the idea of doing small business, but easier said than done, what business is to first select a problem. Li Shu Xiang friends solicit opinions, but many people opposed, in favor of the workers are few. Uncle thought: playing half my life work, never knew the taste of entrepreneurship, since the no burden, why not round it a dream?
After a while, uncle listening to a few friends the same age that want to open a cotton factory, along with six others to discuss the decision soon after the joint venture partnership. School of Textile one of them is born, and that the production line with European environmental trends combed cotton fabric is not difficult, lies in style and color. Li Shuli origin that do sell do Market Research, that women's bags and cloth production more appropriate commodities. The other friends take on the design work. Finally, we agreed that, in addition to production, it should also help uncle of sales experience. So, uncle of funds into two, part of the open joint-stock production environment with an old friend's business fabric, some stay for their small business use, walking on two legs.
However, the location of the road was not smooth sailing. Uncle thought on their own network of contacts is not difficult to find a shop. Actual knowledge can be discovered only after, Wang Pu, Guangzhou, major shopping centers have a lot of people wait in line.
Not willing to formally resigned uncle, traveled to Guangzhou to find pavement, and even searched around several secondary cities, hard work pays off, six months after the Milky Way to inform him of a well-known shopping plaza just a few vacant stalls, although Lease High price to 30,000 yuan per month, uncle still did not hesitate to choose the third floor of a prominent position in the pavement.
New store new ideas, uncle knew the truth. Because that does not have a unifying theme, uncle of the previous product design are not satisfied. You people could not help but laugh: we do is just pocketed more bags, but also what culture? Uncle insist on their views: the business you want to do long, must have a unique brand image.
Insist on quality and features of the design
In uncle's suggestion, the designers thought of a different color of cloth to produce complete sets of household items, while the colors are all selected small European classical Floral, warm and elegant, very popular with female customers welcome.
According to the characteristics of products, uncle would be renovated into a unique European boutique style of life. Display on the product, carefully uncle spent a lot of thought, the same color of the backpack, bag, paper towel tube, slippers are structured to put together came in at a glance.
Store more and more business is booming, but so long, there are customers complaining about expensive. But the uncle knew, the production cost of combed cotton cloth is indeed higher than ordinary cotton, not to mention their choice or a hand-cut. Uncle finally thought of ways to bundle discount, this way, both have benefited customers, they will not cause a cost pressure.
During the trade fair, uncle of the green cloth shop big crowds, many of the guests to attend the Fair, they love the store's products, and even into the box procurement, uncle to open a pregnant naturally happy.
Investment table Pavement rent of about 90,000 yuan
Decoration equipment 15,000 yuan Public relations 10,000 yuan First purchase 50 thousand yuan Total investment of 165,000 yuan
Operating table Rent 30,000 yuan
pavement
Management of tax 7500
About the Author
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