Imedecin Nursing Uniforms Scrubs

Logo Scrub

Bring your Product to Life With Personality

Clad in a pink nightgown, seven-year-old Jessica scans the cereal boxes lined up on top of the refrigerator. Her eyes light up as she reaches the brown box at the end. She leaps in the air and flaps her arms wildly.

“That’s what I want!” she yells, “I’m cuckoo for Cocoa Puffs!”

And she is cuckoo as she sloshes milk over the small brown spheres in her cereal bowl. As I'm certain the exorbitant sugar content cannot have reached her blood yet, I know her behavior is the result of clever branding. Although cereal has little to do with birds, Sonny the Cuckoo Bird has been selling breakfast cereal on television commercials since the early 1960s. And he is quite an effective salesman. Not only is the cereal a core brand for General Mills, but the term “Cocoa Puff” has earned itself a significant cultural reference.

Strange as it may sound, when packaged products take on a personality that consumers can relate to, sales increase. Products come to life when a mascot or animated figure gives the product a face—not just a brand—to trust. This is why children beg a breakfast of Cocoa Puffs, despite its low nutritional content. But certainly naïve children are not the exclusive targets of branding.

When it comes to choosing cleaning products, how many of us picture grim-faced scrub brushes scouring our tubs? Can a competing brand perform as well? We think not, as we drop a bottle of Scrubbing Bubbles into our shopping basket. Mr. Clean, with his sparkling bald head and sailor’s physique, has been mopping floors across the globe since the 50s. A brand’s personality can offer the single most important reason why one brand is chosen over another. Personality gives the consumer something to relate to that can be more vivid than the perceived positioning of the brand. Furthermore, a strong identifiable personality makes it easier for customers and prospects to understand what the marketer has to offer.

This is why Ronald McDonald sells more hamburgers, why the Kool-Aid Man leads in punch sales, and why the Jolly Green Giant dwarfs his competition. This is why we picture companionable lizards when considering which car insurance to buy. When building brand it is well worth the while to assign a mascot to carry the image of the brand.

When considering mascots, it is critical that you convey an image that will appeal to your target audience without alienating or offending part of the population. This was the unfortunate situation that Aunt Jemima found herself in. Aunt Jemima began selling pancake mix and syrups in the late 1800s, when her kerchiefed hair and apron was the stereotypical garb of a black “Mammy.” Indeed, Aunt Jemima was marketed as a slave woman servicing her white family. Plagued with a tarnished image, the company has tried to bring their spokeswoman up-to-date with a younger, more attractive African-American woman wearing a modern hairstyle and pearls. Still, the term “Aunt Jemima” has come to be a somewhat disparaging term. (“Uncle Ben” of Uncle Ben’s Rice has a similar history.)

When choosing an appropriate mascot for your brand, first identify what you are trying to achieve. Who will conceivably buy your product or services? What kind of character would appeal to that audience? Is this a spokesperson that will stand the test of time? In what way will the personality reach out to the consumer and communicate the strengths of your product or service? Is this an image you desire? When you’ve found the right fit, proceed with care—like reputation, image is very difficult to change once it is established. You will know you’ve found the winning spokesperson when the spark brings your product to life.

About the Author

About the Author:
Francesca Black is an artist and works on content and designs for Logo Search http://www.logo-search.com and is a photographer for Photo Wizard http://www.photo-wizard.net a royalty free stock photo directory.

Miami Hurricanes (Ibis Logo) - Orange - Scrub Top $28.99 Whether you're a medical professional or you just enjoy a tough and comfortable set of scrubs for relaxing- you've gotta have the Miami Hurricanes (Bird Logo) Orange Scrub Top The fabric of this item is wrinkle-free 65% polyester- 35% cotton and sanded for extra comfort. Made with robust felling stitch- a double needle stitch- that makes this garment virtually indestructible. Perfect for casualwear- medicalwear- sleepwear- or workoutwear! Team logo is finely embroidered with computer guided precision on the scrub top pocket..

Miami Hurricanes (Ibis Logo) - Orange - Scrub Cap $20.99 The Miami Hurricanes Bird Orange Scrub Cap is perfect for medical professionals. The fabric of this item is wrinkle-free 65% polyester- 35% cotton and sanded for extra comfort. Made with robust felling stitch- a double needle stitch- that makes this garment virtually indestructible. Perfect for casualwear- medicalwear- sleepwear- or workoutwear! One size fits all and this cap is made with a thick polyester braided drawstring which allows for easy comfortable adjustment of head size. Team logo is finely embroidered with computer guided precision on the front of the scrub cap.

Miami Hurricanes (Ibis Logo) - Orange - Scrub Pant $30.99 Whether you're a medical professional or you just enjoy a tough and comfortable set of scrubs for relaxing- you've gotta have the Miami Hurricanes (Bird Logo) Orange Scrub Pant The fabric of this item is wrinkle-free 65% polyester- 35% cotton and sanded for extra comfort. Made with robust felling stitch- a double needle stitch- that makes this garment virtually indestructible. Perfect for casualwear- medicalwear- sleepwear- or workoutwear! Also has a back pant pocket for your convenience and a thick polyester braided drawstring which allows for easy comfortable adjustment of waist size. Team logo is finely embroidered with computer guided precision on the upper leg of the scrub pant..

Billabong Scrub Boardshort (Vintage Royal) $49.5 The Billabong Scrub Boardshort is a 19 super soft feeling boardshort with Billabong logo on the lower hem. Made form 100% Polyester.

Georgetown Hoyas Scrub Style Top from Gel Scrub (with Hoya Logo) $24.45 Features:V-Neck DesignStyled for loose comfort, whether you are in the operating room or cheering on your favorite team.Set-In-SleevesCreates a 4 panel scrub top which creates a better fitting scrub along the upper arm.Tri-Color Woven LabelAuthenticates that you are not wearing just any medical scrub, but that you are wearing a bona fide Gelscrub.Brushed Poplin FabricMeticulous embroideryPrecision computer guided embroidery with pantone matched threads per teamBreast PocketThis oversized pocket is convenient whether you are stowing an iPod, stethoscope, pen, or calculatorFelling StitchRobust felling stitch - rare in today's medical uniforms - The classic double needle stitch was originally created for uniforms being subjected to heavy industrial laundering; Gelscrubs has brought back the felling stitch to the uniform world, making the Gelscrub garment virtually indestructibleTo view all Georgetown Hoyas Gelscrubs items, click here Size Small Medium Large X-Large 2X-Large 3X-Large Chest 35-37 38-40 42-44 46-48 50-52 54-56 Waist 29-31 32-34 35-38 39-42 43-46 47-50 Hip 36-38 39-41 43-45 47-49 51-53 55-57 Inseam 29 29 1/4 30 30 1/231 31 1/2

Connecticut Huskies Scrub Style Top from Gel Scrub (with Huskie Logo) $24.45 Features:V-Neck DesignStyled for loose comfort, whether you are in the operating room or cheering on the Connecticut Huskies.Set-In-SleevesCreates a 4 panel scrub top which creates a better fitting scrub along the upper arm.Tri-Color Woven LabelAuthenticates that you are not wearing just any medical scrub, but that you are wearing a bona fide Gelscrub.Brushed Poplin FabricMeticulous embroideryPrecision computer guided embroidery with pantone matched threads per teamBreast PocketThis oversized pocket is convenient whether you are stowing an iPod, stethescope, pen, or calculatorFelling StitchRobust felling stitich - rare in today's medical uniforms - The classic double needle stitch was originally created for uniforms being subjected to heavy industrial laundering; Gelscrubs has brought back the felling stitch to the uniform world, making the Gelscrub garment virtually indestuctibleTo view all Connecticut Huskies Gelscrubs items, click hereTo order this item in an extended size, click here Size Small Medium Large X-Large 2X-Large 3X-Large Chest 35-37 38-40 42-44 46-48 50-52 54-56 Waist 29-31 32-34 35-38 39-42 43-46 47-50 Hip 36-38 39-41 43-45 47-49 51-53 55-57 Inseam 29 29 1/4 30 30 1/231 31 1/2

Georgia Bulldogs Scrub Style Top from Gel Scrub (with Bulldog Logo) $24.45 Features:V-Neck DesignStyled for loose comfort, whether you are in the operating room or cheering on the Georgia Bulldogs.Set-In-SleevesCreates a 4 panel scrub top which creates a better fitting scrub along the upper arm.Tri-Color Woven LabelAuthenticates that you are not wearing just any medical scrub, but that you are wearing a bona fide Gelscrub.Brushed Poplin FabricMeticulous embroideryPrecision computer guided embroidery with pantone matched threads per teamBreast PocketThis oversized pocket is convenient whether you are stowing an iPod, stethoscope, pen, or calculatorFelling StitchRobust felling stitch - rare in today's medical uniforms - The classic double needle stitch was originally created for uniforms being subjected to heavy industrial laundering; Gelscrubs has brought back the felling stitch to the uniform world, making the Gelscrub garment virtually indestructibleTo view all Georgia Bulldogs Gelscrubs items, click hereTo order this item in an extended size, click here Size Small Medium Large X-Large 2X-Large 3X-Large Chest 35-37 38-40 42-44 46-48 50-52 54-56 Waist 29-31 32-34 35-38 39-42 43-46 47-50 Hip 36-38 39-41 43-45 47-49 51-53 55-57 Inseam 29 29 1/4 30 30 1/231 31 1/2

Michigan Wolverines Scrub Style Top from Gel Scrub (with Michigan Logo) $24.45 Features:V-Neck DesignStyled for loose comfort, whether you are in the operating room or cheering on your favorite team.Set-In-SleevesCreates a 4 panel scrub top which creates a better fitting scrub along the upper arm.Tri-Color Woven LabelAuthenticates that you are not wearing just any medical scrub, but that you are wearing a bona fide Gelscrub.Brushed Poplin FabricMeticulous embroideryPrecision computer guided embroidery with pantone matched threads per teamBreast PocketThis oversized pocket is convenient whether you are stowing an iPod, stethoscope, pen, or calculatorFelling StitchRobust felling stitch - rare in today's medical uniforms - The classic double needle stitch was originally created for uniforms being subjected to heavy industrial laundering; Gelscrubs has brought back the felling stitch to the uniform world, making the Gelscrub garment virtually indestructibleTo view all Michigan Wolverines Gelscrubs items, click here Size Small Medium Large X-Large 2X-Large 3X-Large Chest 35-37 38-40 42-44 46-48 50-52 54-56 Waist 29-31 32-34 35-38 39-42 43-46 47-50 Hip 36-38 39-41 43-45 47-49 51-53 55-57 Inseam 29 29 1/4 30 30 1/231 31 1/2

Stanford Cardinal Scrub Style Top from Gel Scrub (with Tree Logo) $24.45 Features:V-Neck DesignStyled for loose comfort, whether you are in the operating room or cheering on your favorite team.Set-In-SleevesCreates a 4 panel scrub top which creates a better fitting scrub along the upper arm.Tri-Color Woven LabelAuthenticates that you are not wearing just any medical scrub, but that you are wearing a bona fide Gelscrub.Brushed Poplin FabricMeticulous embroideryPrecision computer guided embroidery with pantone matched threads per teamBreast PocketThis oversized pocket is convenient whether you are stowing an iPod, stethoscope, pen, or calculatorFelling StitchRobust felling stitch - rare in today's medical uniforms - The classic double needle stitch was originally created for uniforms being subjected to heavy industrial laundering; Gelscrubs has brought back the felling stitch to the uniform world, making the Gelscrub garment virtually indestructibleTo view all Stanford Cardinal Gelscrubs items, click here Size Small Medium Large X-Large 2X-Large 3X-Large Chest 35-37 38-40 42-44 46-48 50-52 54-56 Waist 29-31 32-34 35-38 39-42 43-46 47-50 Hip 36-38 39-41 43-45 47-49 51-53 55-57 Inseam 29 29 1/4 30 30 1/231 31 1/2

Urbane drawstring scrub pants. $18.99 Modern Waist. Enjoy a little flair in Urbane's boot-cut pant. 1 back pocket featuring Urbane logo. Inseams: Regular: 30.5inch, Petite: 27.5inch, Tall:32.5inch. 65% Polyester/35% cotton. Please note that this scrub pant is more fitted and tends to run smaller than a normal scrub pant fit. Sizes XXS-3X.Landau Care Instructions

Gelscrub Unisex Red Alabama Crimson Tide Logo Scrub Pants $49.87 These Red Alabama Crimson Tide Logo Scrub Pants feature soft, double-brushed fabric and an embroidered team symbol. These NCAA licensed scrub pants are wrinkle free and perfect for medical, casual or sleep wear.Made by GelscrubsUnisex60-percent cotton / 40-percent polyesterDouble needle seam stitchingMachine washable

Gelscrub Unisex Navy Auburn Tiger Logo Scrub Pants $44.68 These Navy Auburn Tiger Logo Scrub Pants feature soft, double-brushed fabric and an embroidered team symbol. These NCAA licensed scrub pants are wrinkle free and perfect for medical, casual or sleep wear.Made by GelscrubsUnisex60-percent cotton / 40-percent polyesterDouble needle seam stitchingMachine washable

Gelscrub Unisex Orange Auburn Tiger Logo Scrub Pants $48.84 These Orange Auburn Tiger Logo Scrub Pants feature soft, double-brushed fabric and an embroidered team symbol. These NCAA licensed scrub pants are wrinkle free and perfect for medical, casual or sleep wear.Made by GelscrubsUnisex60-percent cotton / 40-percent polyesterDouble needle seam stitchingMachine washable