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Funny Advertising and Consumer PR

To create a favorable image of your company in the minds of the consumer it is important that you employ a good consumer pr strategy. You can approach any advertising or public relations company to help you achieve your goal. There is not much difference between public relations and advertising, as both advertising and PR is used to create an impact in the minds of consumer. The main difference between advertising and public relations is that advertising is done to sell products whereas public relations are done to create an image in the mind of the consumer and the public.

Both public relations and advertising are used by companies to create awareness about their products and services. Advertising services is a complex business with emphasis on ideas, innovations, trends and changing lifestyles of people. However, public relations rely on popularity and through planning. Your expanses on both public relations and advertising are likely to be the same as both have their own significance. Most people are of the view that advertising is better when compared to public relations as advertisements can carried out on radio, television, newspapers and internet. Even though public relations can be done in all these mediums, it lacks the required punch.

It is therefore important that your advertisements have a lasting impression in the minds of the consumer. Advertisements are more than just creating funny punch lines to attract the customer. It requires detailed planning, an understanding of the product and service and a perfect execution of the advertising strategy. Therefore, if you have created a funny advertisement it is important that you tell the joke in a manner which makes people laugh else you will become a joke. So find out ways how you can create fun with the brands that you are working on. You must realize that not everyone is able to tell a good joke which will make people laugh. This does not mean that you can make each and everyone laugh by telling a good joke. There are many people in the world who are unable to understand a joke unless you explain the joke. However, if you make an explanatory advertisement it is no longer funny.

Here are a few funny advertisements which have created a lasting impression in the minds of the consumers.

a) Mercedes Benz - E class driving in the snow advertisement.
b) National Geographic - "take a bite out of life" commercial
c) The Axe Effect Advertisement: It has axe effect displayed on the bus which supposedly carries Las Vegas strip girls
d) Dr. Best Toothbrushes: Bus advertisement
e) NZDating.com: Advertisement which displays two buses
f) Blaupunkt Audio: A commercial about speaker system which has bunnies jumping when music is played
g) Super bowl Commercial: Wedding reception commercial where a guy pays for completing the wedding quickly to watch super bowl.
h) MINI's Jump Game: There is a fantastic twist at the end of the commercial
i) Hummer "Like Nothing Else Commercial": Displaying a bear having elephant teeth
j) Anti Bored Campaign by Antenna: The old lady taking a spare steering wheel.

Therefore it is important that when funny advertisements are created your brand identity is not lost. The ads created should reinforce brand identity in the minds of consumer. Advertising should be simple as consumers know what they want and if commercial are too flowery they get suspicious. So create an advertisement which creates a smile on the face of the consumer who intends to buy your product.

About the Author

"The SPA Way" are an award winning
consumer pr
agency.

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