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Wrap Print

Car Wraps for Profits

With the state of the economy today most businesses are looking for a cost-effective way to advertise their products and services as cost effectively as possible. When you compare all the traditional forms of advertising the one form of advertising that consistently provides a nice return on your marketing or advertising dollar are vehicle wraps. Since 1993 we have been providing car wraps, trucks wraps, bus wraps and more to just about any form of business imaginable. In all those years I have never received a negative comment from a customer that they felt they wasted their money. In fact, quite the opposite is true; the return they receive more than pays many times over the cost of the wrap.

Many of our customers stop using many of the other forms of advertising such as direct mail. If you are a real estate agent, you know how important it is to get and keep your name in front of your potential customer. Many times I have been told that a rear window graphic with the picture of the agent is all that is needed to bring in a lot more inquiries.

So how much do vehicle wraps cost? It depends on how much vinyl graphic materials will be used and what a professional graphic installer wants to be paid to put the graphics on the vehicle. Back in 1993 when we first started nobody was wrapping vehicles so we charged a fair price and everyone wins. Today, with the proliferation of inexpensive printers and vinyl material from overseas, the cost for a wrap varies widely. In the wrap industry, you get what you pay for. It is a real balancing act to provide a quality product at a very competitive price. Because there are so many companies providing vehicle wraps the "specialty' aspect of the product has been lost. It seems anyone with a digital color printer is saying they provide vehicle wraps. But a standard size vehicle on average is about $2,500. The new Smart Car is down as low as $1,500 because of its size. The large SUVs and trucks can be as high as $3,200.

When you look at the cost of a wrap, consider how many people will view your car, truck, or van every week. The fact is maybe its more than you imagine. Vehicle graphics generally bring in 70,000 impressions per day depending on where you are located. That rapidly adds up to millions of impressions per year. Imagine the impact that could have on your business.

Many large businesses realize this and have used vehicle wraps to brand their company's products and services. Custom vehicle wrap print companies have realized an increase in business overt the years because of the popularity of vehicle wraps and graphics. Look at the amount of time we spend each day on the highway just going to work each day. You as a business owner can benefit from that fact that you have a captured audience. Promoting your business to those unfortunate souls stuck in traffic gives them something to read and solidify your companies website in their minds.

Before purchasing your vehicle wrap consider these points:

• Vehicle wraps are the most cost effective form of advertising 
• A vehicle wrap can protect original factory paint...imagine having a brand new looking car after 3 to 5 years. 
• 3M quality vinyl is designed to remove easily with leaving any residue behind

When deciding which print company to use you want to be sure to use a company that is 3M certified. Having your wrap printed by a local sign shop that is not 3M certified means the durability guarantee on your graphics is only as good as the word of the sign shop person. But this does not mean all sign shops are not experienced or good at what they do. You just want to be sure if they go out of business in the next couple of years and you have a material defect you can call 3M as a method of recourse.

Most experienced print companies service all major cities in the U.S. through a network of professional graphic installers. Be sure when discussing your project with the print company you confirm that the graphic installer has some sort of certification. You do not want to entrust your graphics to a graphic installer that is still getting his on the job training with your graphic.

Find out more...at http://www.car-wraps.com

http://www.Car-Wraps.com is owned by The Graphics Department Inc. the leading provider of vehicle wraps in the U.S. We are a full service company with in-house graphic design capabilities. No job is too small or too large. Over the years we have created our own database of skilled and experienced graphic installers that we entrust "our" graphics with. No other company in the U.S. has more experience in the wrap industry. We believe in providing the highest quality service and product at a fair price. You can get it cheaper but never better.

 

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